Content | Menu

EM Strasbourg Business School
Autres sites
EM Strasbourg Business School

Teaching staff


Daria PLOTKINA


Field : Information Systems Management, Marketing
Academic articles / Management and economics / Section 37
"Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product." (with A. Munzel), Journal of Retailing and Consumer Services, Vol. 29, 2016 [FNEGE rang 3]
Academic articles (other journals)
"What’s new with you? On the moderating effect of product novelty on eWOM effectiveness." (with A. Munzel), Customer , Vol. 1, n° 1, 2013
Share this!

Search in the directory

Search in the directory

Direct links

Follow us

EM Strasbourg Business School
61 avenue de la Forêt-Noire
F-67085 Strasbourg Cedex
PARTENAIRES
  
 
Networks (FR)              Recognitions
Image de fond

Connexion