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Field : Information Systems Management, Marketing
Academic articles / Management and economics / Section 37
"Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product." (with A. Munzel), Journal of Retailing and Consumer Services, Vol. 29, 2016 [FNEGE rang 3]
Academic articles (other journals)
"What’s new with you? On the moderating effect of product novelty on eWOM effectiveness." (with A. Munzel), Customer , Vol. 1, n° 1, 2013
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