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EM Strasbourg Business School

Teaching staff


Marie-Hélène BROIHANNE

Full Professor
Head of major in Bank and Finance - Programme Grande Ecole
Field : Finance

Teaching fields

Finance
Behavioral Finance

Research topics

Behavioral Finance

Last Distinctions :

IDEX Unistra-CNRS research grant « Judgment errors and risk decision making under risk and ambiguity : an evolutionary approach », April 2014.

Agence Nationale pour la Recherche (ANR), research grant: « Biological basics for economic decisions », January 2009-June 2012.

Observatoire de l'Epargne Européenne (OEE), research grant : « Beliefs, knowledge, information and financial education », 2010.

Best paper award in Finance 2009 (with S. Boolell-Gunesh and M. Merli)

Best paper award in Finance 2004

Teaching

Finance Comptabilité Contrôle (FCC)
Banque Finance (FBQ)
M2 Conseiller en clientèle professionnelle (Finance)

Experiences

PhD in management sciences, Université Louis Pasteur, 2002

Membre du Conseil Scientifique de l’Autorité des Marchés Financiers (2014-2017)
Academic articles / Management and economics / Section 37
"Diversification, gambling and market forces" (with M. Merli, P. Roger), Review of Quantitative Finance and Accounting, Vol. 47, n° 1, May 2016 [CNRS cat.3 / HCERES / FNEGE rang 3]
"Guest editor on Entrepreneurship and Behavioural Finance" , International Journal of Entrepreneurship and Small Business, Vol. 24, n° 3, 2015 [CNRS cat.4 / / FNEGE rang 4]
"To bet or not to bet? Decision-making under risk in non human primates" (with M. Pelé, B. Thierry, J. Call, V. Dufour), Journal of Risk and Uncertainty, Vol. 49, n° 2, October 2014 [CNRS cat.2 / HCERES / FNEGE rang 2]
"Overconfidence, Risk Perception and the Risk-Taking Behavior of Finance Professionals" (with M. Merli, P. Roger), Finance Research Letters, Vol. 2, n° 11, 2014 [CNRS cat.3 / HCERES / FNEGE rang 3]
"Name Changes and Mutual Equity Fund Returns" (with M. Ulmer-Weber), Bankers, Markets and Investors, Vol. 125, July 2013 [CNRS cat.3 / HCERES / FNEGE rang 3]
"Sophistication of Individual Investors and Disposition Effects Dynamics" (with M. Merli, S. Boolell Gunesh), Finance, Vol. 33, n° 1, June 2012 [CNRS cat.2 / HCERES / FNEGE rang 2]
"Focus on the Individual Investor" (with M. Merli, P. Roger), Bankers, Markets and Investors, Vol. 118, 2012 [CNRS cat.3 / HCERES / FNEGE rang 3]
"To Find the Blind for a One-Eyed: Funds Tournament and Equity Portfolio Managers Risk-Taking" , Bankers, Markets and Investors, Vol. 106, 2010 [CNRS cat.3 / HCERES / FNEGE rang 3]
"Disposition effect, Investor sophistication and Taxes: Some French Specificities" (with M. Merli, S. Boolell-Gunesh), Finance, Vol. 30 (1), 2009 [CNRS cat.2 / HCERES / FNEGE rang 2]
"Solving Some Financial Puzzles with Prospect Theory and Mental Accounting: A Survey" (with M. Merli, P. Roger), Revue d'Economie Politique, Vol. 118 (4), 2008 [CNRS cat.3 / HCERES]
"On the Robustness of Mutual Funds Ranking with an Index of Relative Efficiency" (with M. Merli, P. Roger), Bankers, Markets and Investors, Vol. 94, 2008 [CNRS cat.3 / HCERES / FNEGE rang 3]
"Efficiency of Betting Markets and Rationality of Players: Evidence from the French 6/49 Lotto" (with P. Roger), Journal of Applied Statistics, Vol. 34 (6), 2007 [CNRS cat.3 / HCERES]
"Théorie comportementale du portefeuille : intérêt et limites" (with M. Merli, P. Roger), Revue Economique, Vol. 57 (2), 2006 [CNRS cat.2 / HCERES]
"Biais en faveur de l'outsider et nature des mises sur un marché expérimental de pari mutuel" (with F. Koessler, A. Ziegelmeyer), Revue Economique, Vol. 56 (5), 2005 [CNRS cat.2 / HCERES]
"Le comportement des investisseurs individuels" (with M. Merli, P. Roger), Revue Française de Gestion, Vol. 157, 2005 [CNRS cat.3 / HCERES / FNEGE rang 2]
"Prise de décision sur le marché du pari mutuel : un test empirique" , Finance, Vol. 25 (1), 2004 [CNRS cat.2 / HCERES / FNEGE rang 2]
"Sequential Parimutuel Betting in the Laboratory " (with F. Koessler, A. Ziegelmeyer), Journal of Risk and Uncertainty, Vol. 28 (2), 2004 [CNRS cat.2 / HCERES / FNEGE rang 2]
"The favorite-longshot bias in Sequential Parimutuel Betting with Non-Expected Utility Players " (with F. Koessler, A. Ziegelmeyer), Theory and Decision, Vol. 54 (3), 2003 [CNRS cat.2 / HCERES]
Academic articles (other journals)
"Le comportement des investisseurs individuels : état des lieux et enseignements" , La revue du Conseil Scientifique de l'AMF, Vol. 2, 2015
"Des biais psychologiques orientent aussi les décisions des gérants de fonds" (with M. Merli, P. Roger), L’Agefi hebdo, Vol. 20/26, 2014
"Portefeuilles et biais comportementaux des petits porteurs" (with M. Merli, P. Roger), Analyse financière, Vol. 43, avril 2012
"Aversion au risque, prise de risque et finance comportementale" (with M. Merli, P. Roger), Revue Risques, Vol. 85, 2011
"Jouer en Bourse ou investir en loteries ? Efficience des marchés et rationalité des joueurs" , Revue économique et sociale, Vol. 4, 2008
"L’émergence de la finance comportementale" (with M. Merli, P. Roger), "Echanges", n° 236, 2006
"Les joueurs de loto français choisissent-ils leurs numéros au hasard ?" (with P. Roger), Revue de statistique appliquée, Vol. 54 (3), 2006
Academic articles in other fields
"Decision-Making under Risk of Loss in Children", (Plos One), Vol. 8, n° 1, 2013 (with S. Steelandt, A. Romain, V. Dufour, B. Thierry)
"The ability of children to delay gratification in an exchange task ", "Cognition", Vol. 3, n° 122, 2012 (with S. Steelandt, V. Dufour , B. Thierry)
"Children Base their Investment on Calculated Pay-Off", "PLoS ONE", Vol. 7(3), 2012 (with S. Steelandt, B. Thierry, V. Dufour)
"Are Monkeys Sensitive to the Regularity of Pay-Off?", International Journal of Comparative Psychology (SHS, Psychologie, C), Vol. 24, 2011 (with S. Steelandt, B. Thierry)
"Can Monkeys Make Investments Based on Maximized Pay-off?", "PLoS ONE", Vol. 6, n° 3, 2011 (with S. Steelandt, V. Dufour , B. Thierry)
Textbooks
Finance comportementale, Economica, 2004, (with M. Merli, P. Roger)
Papers presented at academic association conferences
"Building reputation on the syndicated lending market: A participant bank perspective", International Meeting, AFFI, Aix-en-Provence, 2014 (with C. Godlewski)
"Diversification, gambling and market forces", International Meeting, AFFI, 2014 (with M. Merli, P. Roger)
"Overconfidence, Risk Perception and the Risk-Taking Behavior of Finance Professionals", International Meeting, AFFI, Lyon, 2013 (with M. Merli, P. Roger)
"Investor Sophistication, Learning and the Disposition Effect", MFA 2011, Chicago, 2011 (with M. Merli, S. Boolell Gunesh)
"Underdiversication of French Individual Investors Portfolios and Skewness Seeking", International Conference in Finance, Montpellier, 2011 (with M. Merli, P. Roger)
"Investor Sophistication, Learning and the Disposition Effect", Congrès des IAE, Strasbourg, 2010 (with M. Merli, S. Boolell Gunesh)
"Are French individuals investors reluctant to realize their Losses?", Journées des IAE, Lille, 2008 (with M. Merli, S. Boolell Gunesh)
"Are French individuals investors reluctant to realize their Losses?", 7ème Congrès annuel de l’AFSE, Paris, 2008 (with M. Merli, S. Boolell Gunesh)
"Are French individuals investors reluctant to realize their Losses?", 6th Paris Finance International Meeting, Paris, 2008 (with M. Merli, S. Boolell Gunesh)
Other conferences/Other presentations
"Invited keynote session: "Decision under risk in various primate species: Monkeys should stop playing darts!"", Behavioural Finance Working Group Conference, Queen Mary University of London, 2015,
"Conférence invitée : "Decision under risk in various primate species: Monkeys should stop playing darts!"", Peut-on mesurer l’aversion au risque ?, Université Paris Dauphine, June, 19th, 2015, 2015,
"Le comportement des investisseurs individuels : état des lieux et enseignements", Conseil Scientifique de l'Autorité des Marchés Financiers, Paris, 2014,
"On the foundations of economics skills: the early development of gifts and exchanges in children ", 6th International Meeting on Experimental and Behavioral Economics, Bilbao, 2010, (with S. Steelandt, V. Dufour, B. Thierry)
"Jouer en Bourse ou investir en loteries ? Efficience des marchés et rationalité des joueurs", Banque Cantonale de Genève, Genève, 2009,
"Calculating investment in monkeys", 31st International Ethological Conference, Rennes, 2009, (with V. Dufour, S. Steelandt)
"Calculating pay-offs before gambling in monkeys", 3rd Congress of the European Federation for Primatology, Zurich, 2007, (with V. Dufour, S. Steelandt, B. Thierry)
Working papers
Building reputation on the syndicated lending market: A participant bank perspective, LaRGE, 2013 (with C. Godlewski)
Do monkeys and great apes like risk? The attraction of gains drives gambling behaviour?, LaRGE, 2013 (with A. Romain, J. Call, B. Thierry, C.A.F. Wascher, V. Dufour)
Organization of scientific meetings
Membre du comité scientifique de la Conférence de l'Association Française de Finance (AFFI), Paris, décembre 2014
Membre du Conseil Scientifique de l'Autorité des Marchés Financiers, 2014
Ph-D Workshop de la conférence internationale de l’AFFI , Aix-en-Provence, 2014
Membre du comité scientifique de la Conférence de l'Association Française de Finance (AFFI), Paris, 2013
Membre du comité scientifique de la Conférence de l'Association Française de Finance (AFFI), Paris, décembre 2012
Membre du comité scientifique de la Conférence de l'Association Française de Finance (AFFI), Strasbourg, juin 2012
Ph-D Workshop de la conférence internationale de l’AFFI , Strasbourg, 2012
Membre du comité scientifique de la Conférence de l'Association Française de Finance (AFFI), Paris, décembre 2011
Studies and reports
IDEX Unistra-CNRS 2014 pour le projet intitulé « Erreurs de jugement et prise de décision dans le risque et l’ambiguïté : une approche évolutive »., , 2014,
Financement par l’Agence Nationale de la Recherche (ANR) du projet intitulé « Les bases biologiques des décisions économiques », janvier 2009-juin 2012., , 2012,
Croyances, Connaissance, Information et Education Financière, Observatoire de l'Epargne Européenne - OEE, 2010, (with M. Merli, P. Roger)
ANR Bioéco : Les bases biologiques des comportements économiques Rapport intermédiaire, ANR, 2010, (with B. Thierry, V. Dufour, J. Call)
Financement par l’Observatoire de l'Epargne Européenne – OEE du projet intitulé « Croyances, Connaissance, Information et Education Financière », 2010., , 2010,
Doctoral theses/HDR completed
Comportements stratégiques et formation des prix sur les marchés financiers, 2002
Doctoral theses/HDR supervised
Sophie Steelandt, Le développement des compétences économiques chez l’enfant., Université de Strasbourg, January 2012
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